Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: World Cup

BYU Serves Up A Trademark Cautionary Tale With RISE AS ONE

Posted in Trademarks
By: Justin McNaughton I graduated from BYU in 2001 and attended law school in Anheuser-Busch Hall at Washington University in St. Louis. Had a great laugh when I read this week that BYU had accidentally adopted Anheuser-Busch’s trademark RISE AS ONE for its football slogan for the 2014 season. Anheuser-Busch has a registration for this… Continue Reading

World Cup in Review: I Believe that San Diego State Will Win

Posted in Trademarks
I Believe That We Will Win . . . someday. No. The USMNT did not win the World Cup. But it is not all doom and gloom. For example: (1) Tim Howard saved a bunch of things. (2) An increasing number of Americans are fortified by the Men in Blazers’s “belief that Soccer is America’s Sport of the Future.… Continue Reading

4 Buzziest World Cup Ads

Posted in Brands
Futbol versus Football. Which sport is “better”? A debate that has raged for centuries decades. And now, it has found its way into the ad world. A recent article suggests that the World Cup is the most important sporting event to advertisers, far more important than the Super Bowl. Ealier this year, we wrote about the… Continue Reading