Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: USPTO

Five Reasons to Hire a Trademark Lawyer to File Your Trademark Application

Posted in Trademark Basics, Trademarks
“[T]rademark lawyers can help you during the application process with several things that could seriously impact your trademark rights” –U.S. Patent and Trademark Office Sure, you can file your own trademark application, but just because you can, it doesn’t mean you should. According to the United States Patent and Trademark Office, here are five reasons… Continue Reading

Maximize Your Federal Trademark Rights by Filing Early

Posted in Trademarks
In my last post, I discussed how Coca-Cola takes advantage of the tremendous bang for the buck provided by federal trademark registrations by filing frequently. An ordinary can of Coke is protected by no less than 10 federal trademark registrations. Another important lesson that can be learned from Coca-Cola is to file early. There are not… Continue Reading