Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: star wars

Going Bananas for Halloween – Costume Wars

Posted in Trademarks
Are you a Halloweenie? If you are, you value all things Halloween on this spooky day filled with tricks, treats, and… you guessed it – costumes. The National Retail Federation estimates that Americans will spend over $9 billion this year, with about $3.4 billion attributable to costumes. Costumes are big business. The banana costume is… Continue Reading

Episode II: The Empire Brewing Strikes Back

Posted in Trademarks
A long time ago, in a galaxy far away, I reported to you that Lucasfilm, Ltd., filed an opposition to Walton Street Brewing Corp.’s application to register the mark EMPIRE STRIKES BOCK for ale and beer. Actually, it was just last week. Since then, Walton Street Brewing Corp., which goes by “Empire Brewing Company” has… Continue Reading

The Lucasfilm Empire Strikes Bock Beer

Posted in Trademarks
A long time ago, in a galaxy far, far away, Lucasfilm, Ltd., filed an opposition to Walton Street Brewing Corp.’s application to register the mark EMPIRE STRIKES BOCK for ale and beer. Just kidding; it wasn’t a long time ago, and it wasn’t in a galaxy far, far away. The opposition was filed earlier this month… Continue Reading