Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: SNL

Tips On How To Obtain A Federal Trademark Registration For Your Product Packaging

Posted in Trade Dress
Last week, my post discussed the significant impact of product packaging (i.e., the “dressing” of a product) on consumer behavior. Distinctive product packaging can drive sales, but it can also lead to knockoffs. Imitation may be the sincerest form of flattery, but in the branding world it kills value. Brand owners should obtain a federal… Continue Reading