Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: registration

Specimen Pilot Program

Posted in Brands, Copyright, Trademarks
The United States Patent and Trademark Office (the “PTO”) has launched a new pilot program designed to ensure that specimens of use submitted to the PTO reflect actual use of the mark in commerce. A mark is “used in commerce” within the meaning of the federal trademark statute (the Lanham Act) when the mark is… Continue Reading

Branding Lessons Learned from Bond. James Bond.

Posted in Trademarks
Growing up, my dad and I watched a lot of Bond movies. You all know the line: “Bond.  James Bond.”  [Cue music and Bond girl].  That line was introduced in the 1962 film Dr. No. Over more than 50 years, Bond has endured as an iconic brand.  The Bond actors and array of Bond girl… Continue Reading