Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: rebranding

Identity Issues: More on Rebranding and Brand Nicknames

Posted in Brands, Copyright, Trademarks
Only three months ago we wrote about rebranding. Just two months ago we wrote about beloved brand nicknames. Then, last month, two companies announced plans to rebrand to abbreviations of their current marks. Coincidence? Probably, but we are going to take the opportunity to revisit those topics anyway. On September 25, 2018, Dunkin’ Donuts announced… Continue Reading

Friendly Foes–Trademark Cease and Desist Letters Are Filled with Humor These Days

Posted in Brands, Copyright, Infringement, Trademarks
A familiar adage teaches that one catches more flies with honey than with vinegar. Without in any way implying that infringers are flies, we can apply this lesson to the trademark context. It seems that trademark attorneys enforcing their clients’ rights have really taken this wisdom to heart in recent years. With increasing frequency, trademark… Continue Reading

Rebuilding a Brand: PALM to Rise Again?

Posted in Trademarks
Move over, iPhone and step aside, Blackberry. It looks like we are about to see the revival of the PALM brand for a wireless device.  If you go to the www.mynewpalm.com website, you’ll see this teaser: I hadn’t heard anything about Palm for years. I’d traded in my stylus for the convenient use of my fingertip.… Continue Reading

Re-Brands We Luv- Southwest Airlines Wears Its Heart on Its Belly

Posted in Brands
The folks here at Trademarkology are big fans of Southwest Airlines, which is convenient since Nashville is a Southwest “hub” (I use quotes because they don’t really follow the hub model). Yesterday, we were excited to see that Southwest Airlines announced a major brand overhaul. Its website, phone apps, airplanes are now sporting a more… Continue Reading

Guest Blog Post! ISIS and Knowing When to Fold ‘Em

Posted in Trademarks
Guest Post by John Scruton It’s not easy choosing a name for your new product. You brainstorm, collect possibilities, consider the pros and cons, sweat it out, and finally pick a mark. Then you open the paper and find that a new group using your carefully-chosen name is taking over large portions of a foreign… Continue Reading