Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: rebranding

Rebuilding a Brand: PALM to Rise Again?

Posted in Trademarks
Move over, iPhone and step aside, Blackberry. It looks like we are about to see the revival of the PALM brand for a wireless device.  If you go to the www.mynewpalm.com website, you’ll see this teaser: I hadn’t heard anything about Palm for years. I’d traded in my stylus for the convenient use of my fingertip.… Continue Reading

Re-Brands We Luv- Southwest Airlines Wears Its Heart on Its Belly

Posted in Brands
The folks here at Trademarkology are big fans of Southwest Airlines, which is convenient since Nashville is a Southwest “hub” (I use quotes because they don’t really follow the hub model). Yesterday, we were excited to see that Southwest Airlines announced a major brand overhaul. Its website, phone apps, airplanes are now sporting a more… Continue Reading

Guest Blog Post! ISIS and Knowing When to Fold ‘Em

Posted in Trademarks
Guest Post by John Scruton It’s not easy choosing a name for your new product. You brainstorm, collect possibilities, consider the pros and cons, sweat it out, and finally pick a mark. Then you open the paper and find that a new group using your carefully-chosen name is taking over large portions of a foreign… Continue Reading