Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Packaging

Design Patents and Trade Dress

Posted in Patents, Registrations, Trade Dress, Trademark Basics, Trademarks
There are several different kinds of intellectual property protection (e.g., trademarks, patents, and copyrights). The borders between the types of protection are not always clear, and it may be that some subject matter is eligible for protection in more than one category. Conversely, it may be that qualifying for protection in one category excludes the… Continue Reading

CHEERI-NOS

Posted in Brands, Trademarks
Cheerios® may have a trademark registration for the slogan The One and Only®, but the Trademark Trial and Appeal Board shot down its attempt to register the color yellow for its box, finding that it was not the one and only cereal with a yellow box. Cheerios have been a staple on the American family’s… Continue Reading

Protect Your Packaging With A Federal Trademark Registration

Posted in Brands, Trademarks
Research shows that packaging matters when it comes to building your brand. According to a study by MeadWestVaco Corporation, the packaging in which a product is sold (i.e., the “dressing” of a product) influences consumer behavior in stores: 64% of consumers have tried something new because the packaging caught their eye on the retail shelf;… Continue Reading

Build Your Brand With Unique Product Packaging

Posted in Trademarks
When most people think about trademarks, they think about names, slogans, and logos. Product packaging or “trade dress” can also be protected as trademarks as long as it identifies the source or quality of a product. I live in Nashville, Tennessee, and one of the world’s most famous product configurations was developed nearby in Lynchburg,… Continue Reading