Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Nike

Nike Plays Defense Against Gronkowski

Posted in Trademarks
In April 2016, Gronk Nation LLC filed two applications for registration of himself in silhouette form spiking a football. Gronk’s “trademark move” is the Gronk spike, so it is no wonder that the logo he is seeking to protect looks like this: One of the applications was for use in connection with clothing and the… Continue Reading

Converse the World: The Battle for the Chuck Taylor All Star

Posted in Brands, Trademarks
People love shoes. Clearly, your friendly bloggers at Trademarkology love shoes. We have written about Reebok, Adidas, Nike, and many other companies known for their shoes. So, it’s only fitting ;) that we finally have a reason to write about Converse – which has been owned by Nike since 2003 – and the Chuck Taylor… Continue Reading

Nike Advertising Campaigns Are Forever, Trademark Infringement Lawsuits Are Not

Posted in Brands, Trademarks
Some things are forever. Like diamonds. And Nike. And Kobe Bryant. And Legends (allegedly). Some things are not. Like heroes (allegedly). And the trademark infringement lawsuit filed by Cooperstown, New York sports memorabilia shop Legends are Forever against Nike. On September 27, 2012, Legends are Forever, Inc. filed a lawsuit against Nike, Inc. alleging that… Continue Reading

LeBron James: Building a Jordanesque Brand

Posted in Brands
For any Michael Jordan fans that see LeBron James as a personal affront to your childhood, avert your eyes. King James is building a Jordanesque brand. In February, we wrote about the continued success of the Jordan brand. This month, His Airness became the first NBA player with a net worth over $1 billion. LeBron has stated that… Continue Reading

4 Buzziest World Cup Ads

Posted in Brands
Futbol versus Football. Which sport is “better”? A debate that has raged for centuries decades. And now, it has found its way into the ad world. A recent article suggests that the World Cup is the most important sporting event to advertisers, far more important than the Super Bowl. Ealier this year, we wrote about the… Continue Reading

Not-So-Merriman: Former NFL and Current WWE Star Sues Nike for Trademark Infringement

Posted in Brands, Trademarks
Last week, former star NFL linebacker Shawne Merriman joined WWE. Rumors abound that an important part of his WWE persona will be his nickname “Lights Out.” Merriman earned the nickname in high school after he knocked out four opposing players in one football game. During his NFL days, he was known for his “Lights Out” celebration dance. You remember. This dance.… Continue Reading