Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: NHL

The Fight Over the “Golden Knights”

Posted in Brands, Trademarks
Since becoming a Nashvillian a little over a year ago, I’ve fallen in love with a new sport: hockey. Hockey fever is infectious and its contraction was almost unavoidable as the Nashville Predators made it all the way to the Stanley Cup Final for the 2016-2017 season. This year, there is a new team that… Continue Reading

NHL Team Trademark Gets Iced

Posted in Trademarks
The National Hockey League is adding a new expansion team in Las Vegas that will play its home games in the impressive new T-Mobile Arena located on the strip.  The new team is scheduled to start playing in the 2017-2018 NHL season.  So, this new team will need a new team name and—you guessed it—trademarks!… Continue Reading

Brands We Love: Nashville Predators

Posted in Brands, Trademarks
Call me a homer, but I love the Nashville Predators brand. Can there be a better mascot for a NHL hockey team than a saber-toothed tiger? According to Trademarkology staff paleontologist, Dr. Wik I. Pedia, saber-toothed tigers (or more properly, “saber-toothed cats”) could weigh almost 900 pounds and reach a height of 47 inches at the shoulder. Imagine being… Continue Reading