Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: new england patriots

Nike Plays Defense Against Gronkowski

Posted in Trademarks
In April 2016, Gronk Nation LLC filed two applications for registration of himself in silhouette form spiking a football. Gronk’s “trademark move” is the Gronk spike, so it is no wonder that the logo he is seeking to protect looks like this: One of the applications was for use in connection with clothing and the… Continue Reading

Patriots Trademarks and the Big Game

Posted in Trademarks
Once again, my team is in the Big Game. I can’t help but think back to 2008 when the undefeated Patriots lost to the Giants. Perhaps the fact that they filed trademark applications for “19-0” and “PERFECT SEASON” days before the Big Game jinxed them. Ironically, despite defeat, the Patriots continued to prosecute their trademark… Continue Reading