Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: louisville

Going Bananas for Halloween – Costume Wars

Posted in Trademarks
Are you a Halloweenie? If you are, you value all things Halloween on this spooky day filled with tricks, treats, and… you guessed it – costumes. The National Retail Federation estimates that Americans will spend over $9 billion this year, with about $3.4 billion attributable to costumes. Costumes are big business. The banana costume is… Continue Reading

Phantasmarkgoria

Posted in Trademarks
In the spirit of Halloween, this post will be about the ghostly subject of phantom marks. Generally, a trademark application filed in the United States may seek registration of only one mark. This is not always the case in other countries. For example, in the United Kingdom, Australia, and Hong Kong, it is possible for… Continue Reading

University Licensing Programs

Posted in Trademarks
Can you believe summer is almost over and students are heading back to school? Already some local high schools have begun their fall semester. And college students will be back on campus soon. When I began my freshman year of college, I promptly purchased a sweatshirt with the university’s name emblazoned across the front. That… Continue Reading

How to Avoid Sadness in March Madness

Posted in Trademarks
I must admit it had not even occurred to me that the March Madness season was upon us. As such, you will not find bracket busting tips, upset picks, or predictions in this post. But don’t click away just yet. If you read on, you will learn something much more valuable (and much more accurate):… Continue Reading

Rebuilding Goodwill

Posted in Trademarks
A week ago last Sunday, millions of Americans watched The Oscars. As everyone now knows, “Moonlight” won the best picture award, but only after “La La Land” was first accidentally announced as the winner. Also, as many people now know, this mistake occurred because an envelope was misdelivered by one of the co-ballot leaders from… Continue Reading

Trump and his Trademarks

Posted in Trademarks
The slogan “MAKE AMERICA GREAT AGAIN” are four simple words that nobody (except for maybe President Trump himself) could have predicted would help launch our new president into the White House. However, President Trump had been sitting on this slogan for years. In fact, on November 7, 2012, the day after Romney lost the election to Obama, Trump decided… Continue Reading

Patriots Trademarks and the Big Game

Posted in Trademarks
Once again, my team is in the Big Game. I can’t help but think back to 2008 when the undefeated Patriots lost to the Giants. Perhaps the fact that they filed trademark applications for “19-0” and “PERFECT SEASON” days before the Big Game jinxed them. Ironically, despite defeat, the Patriots continued to prosecute their trademark… Continue Reading

THE PROCESS of Joel Embiid’s Trademarks

Posted in Trademarks
It seems my step-twins and Joel Embiid have something in common: they all love Shirley Temples. Embiid prefers his made with ginger ale and grenadine and allegedly drank as much as a pitcher a day while recovering from an injury. Embiid’s love of Shirley Temples is so strong that he decided to build a brand… Continue Reading

Using Trademarks for Good!

Posted in Uncategorized
Monday is Martin Luther King Jr. Day, a national holiday marking the birthday and commemorating the life of one of our most venerated civil rights leaders. The Corporation for National & Community Service (a federal agency that operates, promotes, and supports community service programs and activities) encourages everyone to honor Dr. King by marking the… Continue Reading

Target Launches Lilly Pulitzer Collaboration and Leaves Shoppers Feeling Blue

Posted in Trademarks
Sorority girls were flocking to Target to pick up the pink, neon green, and orange line of the famous Lilly Pulitzer brand, but felt blue instead. Preppy princesses, myself included, were left empty-handed when the 250-piece limited-edition line sold out practically immediately. What’s a girl to do? Clothing items in the Lilly Pulitzer for Target line were priced… Continue Reading

Death, Taxes, and Goodwill

Posted in Trademarks
Goodwill is a concept near and dear to trademark law. After all, trademarks symbolize the goodwill of the business with which they are associated. Goodwill is an intangible asset that contributes to a trademark owner’s overall worth. In the U.S., an assignment that purports to transfer trademark rights without the accompanying goodwill is considered an… Continue Reading

What’s in a (City) Name?

Posted in Trademarks
Can the name of a city serve as a trademark?  Usually, it cannot.  We are in Pawleys Island, South Carolina this week and there are many businesses here that incorporate the words “Pawleys Island”, including Pawley’s Island Supply, Pawleys Island Realty, and Pawleys Island Mercantile. Pawleys Island Mercantile In fact, on the way into town… Continue Reading

Social Media Accounts and Trademarks

Posted in Trademarks
Can you use a trademark in your Twitter handle? I wouldn’t. But I am a trademark lawyer. There are probably instances when it is okay. If the person using this Twitter handle were my client, my advice would be that this is not one of those instances. Trademarks are commercial symbols that provide “short hand”… Continue Reading

Roll Tide and Go Cards: The Phenomena of College Sports Branding

Posted in Trademarks
That great month-long United States collegiate sports spectacle, the 68 team NCAA BASKETBALL® championship tournament, known as MARCH MADNESS® or THE BIG DANCE® is again upon us. This is the 77th year of the event. NCAA BASKETBALL® and MARCH MADNESS® as well as THE BIG DANCE® are registered trademarks of the National Collegiate Athletic Association.… Continue Reading

Trademarkology Salutes Fischer Packing Company

Posted in Trademarks
With Trademarkology declaring this to be “Pork Week,” it’s nostalgic for me to salute Fischer Packing Company, a 20th Century icon here in Louisville, Kentucky which is  integrally a part of my family history. After a four year stint in the United States Air Force during the Korean Conflict which interfered with my father’s college… Continue Reading

Restaurateurs Squeal When Ramsay Registers “THE SPOTTED PIG”

Posted in Trademarks
Restauranteurs wanted to hogtie Gordon Ramsay when they found out he’d applied to register the mark THE SPOTTED PIG in the United Kingdom.On October 2, 2012, Ramsay, a famous British television chef, applied to register the mark in the name of Gordon Ramsay Holdings International Ltd. A spokesperson for Ramsay said that Ramsay’s restaurant groups regularly sought… Continue Reading

Red Bull’s Opposition Might Not Have Wings

Posted in Trademarks
It looks like Red Bull GmbH, the maker of the Red Bull energy drink, may have decided to throw its hat into the (bull) ring as a trademark bully. You are likely aware of Red Bull’s main product: an “energy drink” sold in little blue-and-silver cans, whose advertisements claim that it will give you wings. … Continue Reading

The First Amendment, Target, and Rosa Parks

Posted in Trademarks
If you were following two weeks ago, you recall my recap of the Board’s decision to refuse registration to “PRINCESS KATE” and “ROYAL KATE” on the grounds that potential consumers would think of Kate Middleton (actually a Duchess) when they saw the marks i.e. Kate Middleton has the right to control the right of publicity… Continue Reading

Fifty Shades of Trademarks

Posted in Trademarks
Millions have flocked to movie theaters to watch the much anticipated movie Fifty Shades of Grey based on the trilogy by E L James. Whether or not you are into this kind of thing, there is no denying the success of the book franchise and the licensing empire that has followed.  Fifty Shades Limited (which… Continue Reading

Art Imitates Life. Life Imitates….Trademarks?

Posted in Trademarks
What’s your favorite trademark? Would you name your child after it? Naming children after favorite brands was spotted as a trend over a decade ago in the U.S.:  https://www.techdirt.com/articles/20030929/0037233.shtml. But apparently the practice is not so popular everywhere. Last month, a French court barred parents from naming their daughter “Nutella” after the delicious chocolate/hazelnut spread.… Continue Reading