Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: license

Trademarks and Bankruptcy Revisited

Posted in Trademarks
Over a year ago, we wrote about the intersection between trademarks and bankruptcy. Specifically, we described a scenario in which a licensor files bankruptcy and chooses to ‘reject’ the license agreement. Under the Bankruptcy Code, the licensee may continue to exercise its rights (and carry out its corresponding duties) with respect to all intellectual property… Continue Reading

Art Imitates Life. Life Imitates….Trademarks?

Posted in Trademarks
What’s your favorite trademark? Would you name your child after it? Naming children after favorite brands was spotted as a trend over a decade ago in the U.S.:  https://www.techdirt.com/articles/20030929/0037233.shtml. But apparently the practice is not so popular everywhere. Last month, a French court barred parents from naming their daughter “Nutella” after the delicious chocolate/hazelnut spread.… Continue Reading

Licensed vs. Unlicensed: The Super Bowl and Trademark Licensing

Posted in Trademarks
A trademark may make you money by rendering goods or services easier for your customers and potential customers to find.  As I have written here in the past, trademarks are symbols of commercial original that tell consumers that they are getting the same thing that they got before.  Theoretically, the higher the quality the more… Continue Reading

BIKRAM Heats Up

Posted in Trademarks
This week is a big week in the Virginia yoga world. The Mid-Atlantic USA Yoga Championships are this Saturday. Competition in yoga, you ask? This seems quite anti-yogi, doesn’t it? Au contraire, mon frere. For the three minutes each competitor is on stage, that competitor is focused on nothing but the asana. No other thoughts in, no other thoughts out. Each competitor… Continue Reading