Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: intellectual property

Promoter of Pugilist Products Fails to Prove Priority

Posted in Brands, Trademarks
In a case of first impression, the Trademark Trial and Appeal Board (the “TTAB”) decided that a licensee, even an exclusive licensee who has been appointed by the licensor as its representative for protecting intellectual property rights, cannot assert her licensor’s purported priority rights to prevail in a claim of likelihood of confusion. Moreno v.… Continue Reading

THE PROCESS of Joel Embiid’s Trademarks

Posted in Trademarks
It seems my step-twins and Joel Embiid have something in common: they all love Shirley Temples. Embiid prefers his made with ginger ale and grenadine and allegedly drank as much as a pitcher a day while recovering from an injury. Embiid’s love of Shirley Temples is so strong that he decided to build a brand… Continue Reading

Using Trademarks for Good!

Posted in Uncategorized
Monday is Martin Luther King Jr. Day, a national holiday marking the birthday and commemorating the life of one of our most venerated civil rights leaders. The Corporation for National & Community Service (a federal agency that operates, promotes, and supports community service programs and activities) encourages everyone to honor Dr. King by marking the… Continue Reading

DeLorean Flies into the Future with a Trademark Infringement Lawsuit

Posted in Trademarks
In “Back to the Future II,” Marty McFly uses his fancy flying time machine to travel to the future. Ironically, he travels to 2015, a time filled with skateboards that fly, automated dog-walkers, and self-drying jackets. While we don’t currently have flying skateboards, automated dog-walkers, and self-drying jackets, 2015 does have one thing relating to “Back to the Future”: a trademark infringement lawsuit. Woah.… Continue Reading