Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Google

Alibaba and the Forty (actually, ten) Most Valuable Trademarks

Posted in Brands, Trademarks
Alibaba probably had a better September than you. Indeed, you may have heard about the company’s record $25 billion IPO. This week, Forbes examined whether the Alibaba trademark justified the $25 billion IPO. As Forbes noted, legend has it that the company’s eccentric founder, Jack Ma, chose the name with thoughts of “Alibaba and the… Continue Reading

Apple’s Misfortune is KitKat’s Gain

Posted in Uncategorized
Isn’t the saying that “one man’s misfortune is another man’s gain”? Last week, Apple’s misfortune was certainly KitKat’s gain. KitKat capitalized on the “bending flaw” of the new iPhone 6 by tweeting out what’s been deemed the famous #bendgate tweet.   The tweet went viral on social media. In the first 10 minutes, the clever tweet was retweeted 100 times. Less than… Continue Reading

Trademark Searching Like A Rock Star

Posted in Trademark Basics, Trademarks
Regular readers of the blog will know that I’m currently watching a lot of Music Choice on cable TV due to its magical ability to soothe my 2-month old daughter. In the process, I’m stumbling across random bits of trademark news. A couple weeks ago, the Music Choice “Did You Know” trivia referenced Prince’s decision… Continue Reading

Policing Use of Trademarks Through Copyright

Posted in Copyright, Trademarks
By: Justin McNaughton Google has a fascinating report called the Transparency Report, where it provides statistics on the number of Copyright takedown notices it receives monthly. 8,000,000 a week is incredible. What is more incredible is the speed with which Google typically responds to take down infringing URLs. Note that these numbers do not even include… Continue Reading

Build Your Brand Using Frequent Filer Lessons from Coca-Cola

Posted in Trademarks
Coca-Cola is an American icon. It is the third most valuable brand in the world behind only Apple and Google according to Interbrand, and it is worth an estimated $80 billion. Coca-Cola’s trademarks play a critical role in building and protecting its valuable brand. It is a frequent filer of trademark applications. Coca-Cola has more than 430… Continue Reading