Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Coke

Beloved Brand Nicknames

Posted in Brands, Trademarks
One sign of a prominent, strong, and/or beloved brand is a nickname. Consumers sometimes show their affection for their favorite brands by abbreviating them, elongating them, or creating variations of them. On the flip side, sometimes brand owners create their own brand nicknames, perhaps in an effort to manufacture the desired consumer affection. And then… Continue Reading

Coca-Cola Light: A Lesson in International Branding

Posted in Brands
Note: I would like to thank Bill Ferrell for editing and posting this article for me while I’m on vacation. He is not just an incredibly handsome man, but a beacon of light in a selfish world. Buongiorno! Greetings from Italy where I am traveling with my family. I have been on the look-out for interesting… Continue Reading