Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Category Archives: Copyright

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Software Licensing and Trademarks

Posted in Copyright, Trademarks
Amy’s Daughter Kathleen Running Proprietary Software I have noticed a new trend in software license agreements.  It is the inclusion of a provision that permits software companies to use the trademarks owned by its customers for its own marketing purposes. Specifically, many software license agreements now include a “license back” of sorts in rights to use… Continue Reading

When Does a Trademark Qualify for Copyright Protection?

Posted in Copyright, Trademarks
My father is an attorney who has practiced law for more than forty years.  Despite his broad legal knowledge and the fact that his only daughter is a trademark lawyer, he continuously interchanges the words “trademark” and “copyright.”  I notice this in others and it reminds me of my time practicing at a firm in… Continue Reading

Lululemon a Warrior in Protecting its Intellectual Property

Posted in Copyright, Patents, Trademarks
Lululemon takes no savasanas when it comes to protecting its intellectual property. If you’ve been following my blog posts, you probably know that I’m a yoga addict. I love wearing Lululemon apparel (and also Zweet Sport apparel!) both on and off the mat. In fact, I’m sitting writing this post in my WUNDER UNDER leggings and SCUBA… Continue Reading

Do You Have a License for that “Roll Tide” Tattoo?- Madden 15 Raises Questions

Posted in Copyright, Trademarks
Today is a monumental day for us Tattooed-Americans. At midnight, EA Sports released Madden 15, and for the first time the game will faithfully render a player’s tattoos. This seems to be a natural progression, given how realistic video games have become. However, the barriers to depicting player tattoos in previous versions of the game… Continue Reading

Policing Use of Trademarks Through Copyright

Posted in Copyright, Trademarks
By: Justin McNaughton Google has a fascinating report called the Transparency Report, where it provides statistics on the number of Copyright takedown notices it receives monthly. 8,000,000 a week is incredible. What is more incredible is the speed with which Google typically responds to take down infringing URLs. Note that these numbers do not even include… Continue Reading