Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Texas

University Licensing Programs

Posted in Trademarks
Can you believe summer is almost over and students are heading back to school? Already some local high schools have begun their fall semester. And college students will be back on campus soon. When I began my freshman year of college, I promptly purchased a sweatshirt with the university’s name emblazoned across the front. That… Continue Reading

What are “Crisps”?

Posted in Trademarks, Uncategorized
England and America are two countries separated by a common language. –George Bernard Shaw How true, how true. Take the word “lift” for instance.  Here in America, that’s what I do when I go pick up my longtime partner and friend, Joel Beres, at his condominium to give him a “lift” to a University of… Continue Reading

The Top 3 State Slogans

Posted in Brands, Trademarks
In this week’s post, I will be completing my 3-part series on the top 10 state slogans according to USA Today readers. Click here and here if you want to read up on numbers 4 to 10. Without further ado, I present the top 3 state slogans: #3 – VIRGINIA IS FOR LOVERS This is… Continue Reading

The Best State Slogans

Posted in Brands, Trademarks
Like many cities, states are branding themselves to compete for tourism dollars. Tourism generates $2.1 trillion in economic output and supports 14.9 million American jobs according to the U.S. Travel Association. Branding also helps states compete for businesses, students, entrepreneurs, athletes, investors, tradesman, farmers, etc. These state branding efforts often lead to the development of slogans… Continue Reading