Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Super Bowl

Patriots Trademarks and the Big Game

Posted in Trademarks
Once again, my team is in the Big Game. I can’t help but think back to 2008 when the undefeated Patriots lost to the Giants. Perhaps the fact that they filed trademark applications for “19-0” and “PERFECT SEASON” days before the Big Game jinxed them. Ironically, despite defeat, the Patriots continued to prosecute their trademark… Continue Reading

Football’s Trademark Completions And Fumbles

Posted in Trademarks
By the time this weekend is over, you will suffer from branding overload.  The Super Bowl’s alter ego could be known as Trademark Day.  Football branding includes not only the notorious commercials for top consumer brands and the stadium blimp but also the licensed merchandise with team logos that Amy wrote about yesterday (and probably… Continue Reading

Licensed vs. Unlicensed: The Super Bowl and Trademark Licensing

Posted in Trademarks
A trademark may make you money by rendering goods or services easier for your customers and potential customers to find.  As I have written here in the past, trademarks are symbols of commercial original that tell consumers that they are getting the same thing that they got before.  Theoretically, the higher the quality the more… Continue Reading

What is Trademark Dilution?

Posted in Trademarks
Laws that prevent trademark infringement are primarily consumer protection statutes.  Their purpose is to prevent consumers from being confused or misled in the marketplace.  If a consumer reaches for a Tide® detergent, he should know what he is getting.  Not that it is the best or the worst detergent available.  And not even the fact… Continue Reading

4 Buzziest Super Bowl Ads

Posted in Brands
Sure, the Super Bowl will feature Peyton Manning’s face, Richard Sherman’s mouth, and Beast Mode®. We come for the football, but we stay during the commercial breaks for the ads. So, which brands are the buzziest heading into the Big Game? Here is Trademarkology’s unscientifically ranked top 4.… Continue Reading