Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Packaging

CHEERI-NOS

Posted in Brands, Trademarks
Cheerios® may have a trademark registration for the slogan The One and Only®, but the Trademark Trial and Appeal Board shot down its attempt to register the color yellow for its box, finding that it was not the one and only cereal with a yellow box. Cheerios have been a staple on the American family’s… Continue Reading

Tips On How To Obtain A Federal Trademark Registration For Your Product Packaging

Posted in Trade Dress
Last week, my post discussed the significant impact of product packaging (i.e., the “dressing” of a product) on consumer behavior. Distinctive product packaging can drive sales, but it can also lead to knockoffs. Imitation may be the sincerest form of flattery, but in the branding world it kills value. Brand owners should obtain a federal… Continue Reading

Build Your Brand With Unique Product Packaging

Posted in Trademarks
When most people think about trademarks, they think about names, slogans, and logos. Product packaging or “trade dress” can also be protected as trademarks as long as it identifies the source or quality of a product. I live in Nashville, Tennessee, and one of the world’s most famous product configurations was developed nearby in Lynchburg,… Continue Reading