Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: NBA

THE PROCESS of Joel Embiid’s Trademarks

Posted in Trademarks
It seems my step-twins and Joel Embiid have something in common: they all love Shirley Temples. Embiid prefers his made with ginger ale and grenadine and allegedly drank as much as a pitcher a day while recovering from an injury. Embiid’s love of Shirley Temples is so strong that he decided to build a brand… Continue Reading

Rebranding in Professional Sports: The Unknown, the New Orleans Pelicans and the Charlotte Hornets

Posted in Brands
Today concludes our three part series on rebranding in professional sports. We have covered the good, Sporting Kansas City, and the bad, the Los Angeles Angels of Anaheim. Now, we cover the unknown, the New Orleans Pelicans and the new Charlotte Hornets. The NBA: where Hornets become Pelicans and Pelicans become Hornets. The Narrator in BASEketball may have… Continue Reading

LeBron James: Building a Jordanesque Brand

Posted in Brands
For any Michael Jordan fans that see LeBron James as a personal affront to your childhood, avert your eyes. King James is building a Jordanesque brand. In February, we wrote about the continued success of the Jordan brand. This month, His Airness became the first NBA player with a net worth over $1 billion. LeBron has stated that… Continue Reading