Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: march madness

How to Avoid Sadness in March Madness

Posted in Trademarks
I must admit it had not even occurred to me that the March Madness season was upon us. As such, you will not find bracket busting tips, upset picks, or predictions in this post. But don’t click away just yet. If you read on, you will learn something much more valuable (and much more accurate):… Continue Reading

Roll Tide and Go Cards: The Phenomena of College Sports Branding

Posted in Trademarks
That great month-long United States collegiate sports spectacle, the 68 team NCAA BASKETBALL® championship tournament, known as MARCH MADNESS® or THE BIG DANCE® is again upon us. This is the 77th year of the event. NCAA BASKETBALL® and MARCH MADNESS® as well as THE BIG DANCE® are registered trademarks of the National Collegiate Athletic Association.… Continue Reading

How to Avoid March Sadness During March Madness

Posted in Trademarks
When Mari-Elise asked me to write about the NCAA Men’s Basketball Tournament, I must admit it had not even occurred to me that the March Madness season was upon us. As such, you will not find bracket busting tips, upset picks, or predictions in this post. But don’t click away just yet. If you read… Continue Reading

Madness in March?

Posted in Trademarks
It is that time of year in basketball country (I am in Kentucky) when NCAA tournament brackets abound. What materials can you include in your office brackets without running afoul of the NCAA’s trademark rights? According to the National Collegiate Athletic Association (NCAA) web site, not much: Federal regulations support the NCAA’s efforts to prohibit… Continue Reading