Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: licensing

University Licensing Programs

Posted in Trademarks
Can you believe summer is almost over and students are heading back to school? Already some local high schools have begun their fall semester. And college students will be back on campus soon. When I began my freshman year of college, I promptly purchased a sweatshirt with the university’s name emblazoned across the front. That… Continue Reading

Madness in March?

Posted in Trademarks
It is that time of year in basketball country (I am in Kentucky) when NCAA tournament brackets abound. What materials can you include in your office brackets without running afoul of the NCAA’s trademark rights? According to the National Collegiate Athletic Association (NCAA) web site, not much: Federal regulations support the NCAA’s efforts to prohibit… Continue Reading

Software Licensing and Trademarks

Posted in Copyright, Trademarks
Amy’s Daughter Kathleen Running Proprietary Software I have noticed a new trend in software license agreements.  It is the inclusion of a provision that permits software companies to use the trademarks owned by its customers for its own marketing purposes. Specifically, many software license agreements now include a “license back” of sorts in rights to use… Continue Reading