Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Generic Marks

Trademark Case Law Time Machine- Generic Marks

Posted in Trademark Basics, Trademarks
  Trademarks are the berries, but you can lose them if you aren’t careful. Just ask the poor paulies over at Bayer, because Bayer’s trademark for “aspirin” just got fit with a pair of concrete goulashes, see? On April 14, 1921, in Bayer Co., Inc. v. United Drug Co., Judge Learned Hand found Bayer’s “aspirin” trademark had… Continue Reading