Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: Federal Registration

Cheaper, Faster, … Better?

Posted in Trademarks
In its quest to improve the accuracy of the trademark register, the U.S. Patent and Trademark Office (the “PTO”) has proposed a streamlined cancellation process for review and comment by August 14, 2017. The proposal would modify existing regulations to make the streamlined process an option available to petitioners seeking to cancel a federal trademark… Continue Reading

Stretching Trademark Law

Posted in Trademark Basics, Trademarks
Hi. I’m Mari-Elise, and I’m your newest Trademarkologist. Allow me to quickly introduce myself. My favorite things include practicing trademark law, cooking, University of Louisville athletics, and coffee. Oh, and I LOVE yoga. I’m completely hooked — on Bikram, in particular. For those of you unfamilar with Bikram Yoga, yogi Bikram Choudhury created the “Bikram” style of hot yoga, which… Continue Reading

Build Your Brand With Unique Product Packaging

Posted in Trademarks
When most people think about trademarks, they think about names, slogans, and logos. Product packaging or “trade dress” can also be protected as trademarks as long as it identifies the source or quality of a product. I live in Nashville, Tennessee, and one of the world’s most famous product configurations was developed nearby in Lynchburg,… Continue Reading

Maximize Your Federal Trademark Rights by Filing Early

Posted in Trademarks
In my last post, I discussed how Coca-Cola takes advantage of the tremendous bang for the buck provided by federal trademark registrations by filing frequently. An ordinary can of Coke is protected by no less than 10 federal trademark registrations. Another important lesson that can be learned from Coca-Cola is to file early. There are not… Continue Reading