Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: common law rights

Promoter of Pugilist Products Fails to Prove Priority

Posted in Brands, Trademarks
In a case of first impression, the Trademark Trial and Appeal Board (the “TTAB”) decided that a licensee, even an exclusive licensee who has been appointed by the licensor as its representative for protecting intellectual property rights, cannot assert her licensor’s purported priority rights to prevail in a claim of likelihood of confusion. Moreno v.… Continue Reading

Florida judge “refuses to put a bazooka in the hands of a squirrel” in uber fight

Posted in Trademark Basics, Trademarks
Judge’s words, not mine.  UBER and UBER PROMOTIONS are facing off in Gainesville, a city rated “5th meanest city” by the National Coalition for the Homeless, twice.     This is a sad and preventable story of a small company that didn’t bother to file a trademark registration.  The small company asked a judge to… Continue Reading