Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Tag Archives: branding

University Licensing Programs

Posted in Trademarks
Can you believe summer is almost over and students are heading back to school? Already some local high schools have begun their fall semester. And college students will be back on campus soon. When I began my freshman year of college, I promptly purchased a sweatshirt with the university’s name emblazoned across the front. That… Continue Reading

The Brand is Back. PEERLESS is Again Open for Business

Posted in Trademarks
Back in March, TRADEMARKOLOGY reported on how Corky Taylor and his son Carson are bringing back to life the PEERLESS Bourbon brand, a brand previously distilled by Corky’s Great Grandfather, Henry Kraver, prior to the demise of that distillery as a result of Prohibition. For a refresher, click here. During its heyday, the former Kentucky… Continue Reading

Target Launches Lilly Pulitzer Collaboration and Leaves Shoppers Feeling Blue

Posted in Trademarks
Sorority girls were flocking to Target to pick up the pink, neon green, and orange line of the famous Lilly Pulitzer brand, but felt blue instead. Preppy princesses, myself included, were left empty-handed when the 250-piece limited-edition line sold out practically immediately. What’s a girl to do? Clothing items in the Lilly Pulitzer for Target line were priced… Continue Reading

Apple’s Misfortune is KitKat’s Gain

Posted in Uncategorized
Isn’t the saying that “one man’s misfortune is another man’s gain”? Last week, Apple’s misfortune was certainly KitKat’s gain. KitKat capitalized on the “bending flaw” of the new iPhone 6 by tweeting out what’s been deemed the famous #bendgate tweet.   The tweet went viral on social media. In the first 10 minutes, the clever tweet was retweeted 100 times. Less than… Continue Reading

Lucky 13 Not So Lucky For Taylor Swift

Posted in Trademarks
Taylor Swift’s affinity for her lucky number 13 is no secret, so it’s no surprise that she attempted to use LUCKY 13 as a mark. Two years ago, Swift began marketing and selling clothing and accessories under the mark LUCKY 13.  When selecting marks, individuals and companies often choose words, phrases, graphics, or numbers that… Continue Reading