Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Category Archives: Week in Review

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Trademark Week in Review: January 2, 2015

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise got ready for the College Football Playoff. Randy reported on the most popular Trademarkology posts for 2014. Mari-Elise still demands a recount… And you can raise a glass to this trademark trivia for the new year: This Rémy Martin bottle design was registered as… Continue Reading

Trademark Week in Review: December 26, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise explained why it is the season to share marrow. Randy did not shoot his eye out while reporting on A Christmas Story’s trademark popularity. And here’s your trademark trivia for the day: Glenfiddich label registered as trademark on this day in 1972 in the… Continue Reading

Trademark Week in Review: December 19, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise ate more kale (in case you were wondering what that smell was). Randy flexed his trademark nerd muscles with a report on the USPTO’s Annual Report for 2014. And here’s your trademark trivia: PLAYBILL trademark registration is 36 years old today! As seen on… Continue Reading

Trademark Week in Review: December 12, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise reported that Oklahoma State University and New Mexico State University put down their six-shooters in their trademark dispute; Randy revealed what Santa Claus really looks like. And here’s your trademark trivia for the day: Orioles mascot registered as trademark on this day in 1967.… Continue Reading

Trademark Week in Review: December 5, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise visited Maine and realized that the Pine Tree State has some wicked good trademarks. Randy reported on must-have toy trademark registrations from the 1980’s. And here’s your trademark trivia for the day: ULTIMATE FIGHTING CHAMPIONSHIP trademark registration is 19 years old today! As seen… Continue Reading

Trademark Week in Review: November 28, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise visited Pizza Hut to check out its new rebrand and ordered a Skinny Beach pizza. Bill wrote another blog post about blog posts. Kevin got pumped for the 2016 Olympics by taking a deep dive into Olympic mascot history. Randy put on his… Continue Reading

Trademark Week in Review: November 21, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise couldn’t decide whether to visit Ski City or Ski Town, U.S.A. Bill loves it when you call him Big Poppa. Kevin gave Wrigley a confused look while asking WTF? Randy (finally) revealed the top 3 state slogans. And here’s your trademark trivia: PROJECT RUNWAY… Continue Reading

Trademark Week in Review: November 14, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise spotted a fake Birkin bag. Bill had a close shave. Kevin returned to the University of Tennessee proudly sporting his Power T. Randy continued his review of the best state slogans featuring Florida, Alaska, New Mexico and Georgia. And here’s your trademark trivia… Continue Reading

Trademark Week in Review: November 7, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise watched Episode II: The Empire Brewing Strikes Back. Bill had writer’s block. Kevin got ready to rumble over the sports announcer catchphrases. Randy started reviewing the best state slogans starting with Colorado, South Carolina, and Montana. And here’s your trademark trivia: GREAT TASTE…LESS FILLING… Continue Reading

Trademark Week in Review: October 31, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise kicked back with an EMPIRE STRIKES BOCK beer and watched THE EMPIRE STRIKES BACK. Bill, once again, talked about breakfast foods. Kevin, like all NBA fans and potential trademark infringers, fears the brow. Randy served up a Halloween guide to trademark tricks and… Continue Reading

Trademark Week in Review: October 24, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise is in Abercrombie’s corner on the good old trademark fight between Abercrombie and Affliction. Bill taught us how to make it onto a USPTO practice squad. Kevin updated us on Reebok’s rebrand (and potential sale) and was interviewed about Converse’s pending trademark cases. Randy explained… Continue Reading

Trademark Week in Review: October 17, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise looked at Bottega Veneta and the protection of its knots. Bill warned you and you didn’t listen and look what happened; both stores called “Gilt”. Kevin discussed how Converse is going toe-to-toe with the shoe industry over the Chuck Taylor All Star. Randy… Continue Reading

Trademark Week in Review: October 10, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise tries on a pair of True Religion “u-shape” jeans and reviews the newest infringement lawsuit filed by True Religion; Bill spent his entire paycheck on Hot Wheels; Kevin relayed Nike’s successful defense against allegations of trademark infringement; Randy reported on Deadmau5’s trademark catfight… Continue Reading

Trademark Week in Review: October 3, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise took a break with a KitKat and looked at #bendgate tweet; Bill dished some trademark advice about DUI advice; Kevin compared Alibaba with the ten most valuable brands; and Randy identified the good, the bad, and the ugly in municipal branding. And here’s… Continue Reading

Trademark Week in Review: September 26, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise watched a group of retired players throw a flag for unauthorized use of player identities against NFL; Bill went shopping for cat shirts; Kevin returned to the world of rebranding in professional sports to admire the new MLS logo; and Randy explained how the Baltimore… Continue Reading

Trademark Week in Review: September 19, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise took a savasana and looked at Lululemon’s intellectual property enforcement strategies; Bill did not get “font” and “typeface” confused when discussing typeface trademarks; Apple secured federal trademark registrations for a bunch of iOS icons; Kevin had déjà vu while blogging about Kenny Hill Trill; Randy explained… Continue Reading

Trademark Week in Review: September 12, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise went to fashion week and looked at the new brand TRADEMARK. Bill showed Southwest Airline’s rebrand some “luv”. Kevin explained what surprised him about Apple’s new smart watch and pay service. Randy was pleased to see that Mari-Elise didn’t need to be reminded… Continue Reading

Trademark Week in Review: September 5, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise made a splash with the Ice Bucket Challenge; Bill somehow refrained from making a bunch of poop puns when discussing Hershey’s rebrand; Kevin revisited the ongoing dispute between Disney and Deadmau5; and Randy explained how the band OneRepublic avoid trademark disaster with a… Continue Reading

Trademark Week in Review: August 29, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Orlando’s Mighty Men of God Inc. sued the World Outreach Church of Murfreesboro, TN for infringment of its “Mighty Men” trademark with its popular Mighty Men Conferences. Mari-Elise reported that blue jays can’t fly together anymore. Bill shared a major milestone for the rights of his fellow Tattooed-Americans.… Continue Reading

Trademark Week in Review: August 22, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Despite her technical difficulties, Mari-Elise took a look at the appeal filed by the Redskins; Bill discovered the 7th Consideration; Kevin journeyed back into the comic world to recap(ed crusader) a recent trademark case; and Randy explained how a trademark dispute led to Prince’s… Continue Reading

Trademark Week in Review: August 15, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise addressed this summer’s creative misfires in the rebranding sphere. Bill got confused in Florida. Kevin rounded up ESPN’s top trademarks. Randy explained what will happen to Robin Williams’ and Lauren Bacall’s trademark registrations. In other news, SUNTORY’s U.S. trademark registration is 81 years old today!… Continue Reading

Trademark Week in Review: August 8, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise was tickled pink over the Thomas Pink and Victoria’s Secret PINK ruling Bill discussed defending NFL Super Bowl Champions Seattle Bigfoots? Kevin examined what highly anticipated item Apple’s latest trademark application may reveal. Randy gave a short history lesson on Winchester’s H Trademark… Continue Reading

Trademark Week in Review: August 1, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise told a woeful tail of rebranding gone wrong Bill rediscovered the Music City Miracle® Kevin explored when Comic-Cons attack Randy identified the similarities between History in Pictures and Trademarkology, namely that History in Pictures is run by teenagers and Trademarkology is run by… Continue Reading

Trademark Week in Review: July 25, 2014

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Here’s your weekly roundup of stories in the world of trademarks: Mari-Elise was found confused in CVS due to a repackage of her favorite gummy bears; Bill learned how you can help education by drinking bourbon; Kevin shared his love of musicals with Les Misérables related trademarks; and Randy explained how canned craft beer cures bitter… Continue Reading