Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Category Archives: Trade Dress

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LOOKS DO MATTER

Posted in Trade Dress, Trademarks
Most of our posts have focused on the trademark rights associated with particular words, but don’t forget to consider what your product looks like and how they are presented to customers.  You can develop separate rights in the look of your product.  Both the shape of a product and a product’s packaging can be protected… Continue Reading

Tips On How To Obtain A Federal Trademark Registration For Your Product Packaging

Posted in Trade Dress
Last week, my post discussed the significant impact of product packaging (i.e., the “dressing” of a product) on consumer behavior. Distinctive product packaging can drive sales, but it can also lead to knockoffs. Imitation may be the sincerest form of flattery, but in the branding world it kills value. Brand owners should obtain a federal… Continue Reading