Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Category Archives: Sound Marks

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Ducking it out in Philadelphia

Posted in Sound Marks, Trademarks
I’m sure you’ve all been on the edge of your seats since last week waiting to hear what happened in the case between tour companies involving duck sounds.  In case you need a refresher, the case I mentioned was Ride the Ducks, LLC v. Duck Boat Tours Inc., 75 U.S.P.Q 2d (E.D. Pa. 2005), which involved two tour… Continue Reading

What’s That Sound?

Posted in Sound Marks, Trademarks
Not many of us, even trademark attorneys, hear a trademark when they hear the sound of a lion roaring, a laugh, a duck quacking, a cheer, or the sound of an engine starting. Sometimes, however, what we hear is a trademark. The MGM lion, the laugh of the Jolly Green Giant, the AFLAC duck, the football… Continue Reading

What Seinfeld’s George Costanza Can Teach You About Trademarks

Posted in Brands, Sound Marks
George Costanza was a character on the sitcom Seinfeld who often went to impressive lengths to meet and maintain relationships with women. In “The Chicken Roaster” episode during Season 8, George comes up with two new tactics: (1) the “leave behind”; and (2) a commercial jingle: The trademark equivalent of George’s “Coooo-stan-za” jingle is a sound mark.… Continue Reading