Trademarkology: The Law of the Brand

Trademarkology: The Law of the Brand

Category Archives: Brands

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The Brawny Woman #StrengthHasNoGender

Posted in Brands, Trademarks
Greetings from Stites’ newest member of the Trademarkology family! My name is Rachel and I am so honored to be making my debut as a guest blogger on Trademarkology this week! I work in our Nashville office and I love finding ways to have fun while trying to figure out this crazy little thing called… Continue Reading

Writing Off Your Rights

Posted in Brands, Copyright, Trademarks
  I have twins.  Yes, we have two of most everything.  No, it doesn’t make it easier.  The twins don’t always remember who owns what or whether the object was traded.  I hear a lot of, “That’s mine!”  Somehow, that familiar childhood fight doesn’t seem to change as we grow up, and many of my… Continue Reading

Pat Summitt: A Brand That Lives On

Posted in Brands, Trademarks
  I had nearly completed a blog post that I intended to publish today—a post actually about trademarks, branding, and intellectual property—but, when the news of Pat Summitt’s death broke early this morning, I decided to put it aside and take some time to honor her memory.   Like many athletic girls who grew up… Continue Reading

Monday Night Football

Posted in Brands, Trademarks
Last Monday, Pro-Football, Inc. petitioned the U.S. Supreme Court to hear its case (Pro- Football, Inc. v. Blackhorse) before the Fourth Circuit Court of Appeals rules on it, but only if the Supreme Court grants certiorari in Lee v. Tam. Asking the Supreme Court to take a case before the Circuit Court of Appeals renders… Continue Reading

America’s Prince

Posted in Brands, Copyright, Trademarks
The legal legacy of The Artist Formerly Known as   is impressive; we’ll miss his fabled stories and exploits.  Years ago, we posted about the background dispute behind Prince’s fight with his label that resulted in his name change from Prince Rogers Nelson. But these quirky stories aren’t what I find to be so impressive.  Instead it… Continue Reading

When Brands Go Bad

Posted in Brands, Trademark Basics, Trademarks
Have you ever looked at a product and thought, “what an awful name”?   If you did, I bet you did not buy that product.  A good name for your business or product is essential to success.  The recipe for finding this golden nugget involves equal parts creativity and research.  On the creative side, you have… Continue Reading

Elfin’ Around

Posted in Brands, Copyright, Trademarks
Now that we’re finished stuffing ourselves with turkey and cranberries, it is officially the Christmas season [regardless of retail marketing that started in October].  Now we can start stuffing ourselves with Christmas cookies, candies, and other goodies and celebrate with friends and family near and far.  Here at Trademarkology, we have a lot to celebrate… Continue Reading

For a Limited Time Only….

Posted in Brands, Copyright, Trademarks
Hallowe’en is only a few days away. That means there is limited time left to get your favorite Monster Cereals from the grocery store! General Mills’ Count Chocula, Franken Berry, and Boo Berry cereals are only a few years older than I am.[1] (Not the boxes in my pantry; the original brands.) So these annual… Continue Reading

Watch Out!

Posted in Brands, Trademarks
Are Apple and Swatch on a trademark collision course? Some think so, but some think different(ly). We will see in time. Last month, Swatch filed applications in Switzerland to register the mark TICK DIFFERENT for use in connection with various goods in Classes 9 and 14 (including “computers and batteries and electronic equipment and batteries… Continue Reading

Urban Meyer & The Ohio State University: Trademark Trust Falls

Posted in Brands, Trademarks
  I recently read an interesting article in Forbes entitled “Why On Earth Did Ohio State’s Urban Meyer Have To Register His Name With The Trademark Office?” The article discusses why there is a trademark registration on his personal name.  It’s a good article; check it out.  The U.S. Trademark Office has particular rules about registering the… Continue Reading

Using your mark for Good(Will)?

Posted in Brands
Using Brands to Build Goodwill and Social Awareness Today, Google’s doodle honors Ida B. Wells, the 19th century suffragist and civil rights leader. Ms. Wells is an admirable figure in our history. Do you feel any of that admiration rubbing off on Google? For those who may not know (who are you?), Google creates variations… Continue Reading

DO YOU HAVE A DAD BOD?

Posted in Brands, Trademarks
As we approach Father’s Day, I began thinking about the attributes of my father and husband.  Like many of you (unless you are plagued with procrastination), I hopped online to look at potential gifts.  In searching fatherly topics, I came across a term which I am apparently too old to know about – the “Dad… Continue Reading

Knocking out the Knock-Offs

Posted in Brands, Trademarks
Gucci, Yves Saint Laurent, Puma, and other brands owned by the French company Kering SA filed a lawsuit last week in New York, alleging that the Chinese online giant Alibaba Group knowingly let counterfeit goods be advertised and sold on its website to United States customers.  Alibaba is an online marketplace that recently went public… Continue Reading

The Market is Ripe for Disruptive New Companies

Posted in Brands
Earlier this week Gallup reported that only half of 18 million people it surveyed “believe that the companies they do business with always deliver on what they promise.”  The article also reported that only 38% of respondents were fully engaged brand ambassadors for the companies they were asked about, while 62% of respondents were open… Continue Reading

RadioShack Trademark Up For Sale; Even This One Has Goodwill

Posted in Brands, Trademark Basics, Trademarks
So much for being mercilessly gouged for obscure cords and batteries in sketchy strip malls across the country.  According to its website, RadioShack “is a leading national retailer of innovative technology products and services.”  What comes to mind when you think of RadioShack? In March, RadioShack’s bankruptcy judge approved a plan to sell (i.e., keep open)… Continue Reading

10 Most Popular Trademarkology Posts In 2014

Posted in Brands, Trademarks
We cranked out a lot of blog posts this year. 221 to be exact. So which ones were the most popular in 2014? Here are the most-read stories: 1) Lessons from Will Ferrell: Five Steps for Picking a Baby Name 2) Rejuvenating Reebok: Rebranding a Well-Known Entity 3) Rebranding in Professional Sports: The Good, Sporting Kansas City… Continue Reading

Pizza Hut Dishes Up a New Line of Pizzas

Posted in Brands, Trademarks
I don’t often eat pizza, but when I do, I eat Pizza Hut. No, seriously. Gorging on pizza doesn’t really fit with my yoga/juicing lifestyle, but every so often I find it hard to resist a good stuffed-crust pizza. Pizza Hut is now making it even harder for me to resist pizza with its recent rebrand. Pizza… Continue Reading

The Top 3 State Slogans

Posted in Brands, Trademarks
In this week’s post, I will be completing my 3-part series on the top 10 state slogans according to USA Today readers. Click here and here if you want to read up on numbers 4 to 10. Without further ado, I present the top 3 state slogans: #3 – VIRGINIA IS FOR LOVERS This is… Continue Reading

WTF: Winterfresh Trademark Feud

Posted in Brands, Trademarks
Marc Maron hosts a popular podcast called WTF with Marc Maron. When it comes to Maron’s podcast, the acronym WTF stands for what you think it stands for: Winterfresh. Just kidding. It stands for what you were actually thinking. Recently, a trademark dispute bubbled-up over the acronym “WTF.” While it involves “marks” It does not… Continue Reading